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Brands including Forever 21, DKNY, and Estée Lauder have joined the first Metaverse Fashion Week, which began on Thursday and runs until Sunday in Decentraland (Ann-Marie Alcántara/Wall Street Journal)
Ann-Marie Alcantara / Wall Street Journal:
Brands including Forever 21, DKNY, and Estée Lauder have joined the first Metaverse Fashion Week, which began on Thursday and runs until Sunday in Decentraland— Brands including Forever 21, DKNY and Estée Lauder are using the digital event in part to study how consumers will shop in virtual worlds
