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India’s Meesho, which started as a social commerce platform in 2015, pivoted to direct selling in 2021, affecting many of its resellers who have lost customers (Varsha Bansal/Entrackr)


Varsha Bansal / enterr:

India’s Meesho, which started as a social commerce platform in 2015, pivoted to direct selling in 2021, affecting many of its resellers who have lost customers— Since 2018, Surat-based homemaker Pooja has been working as a reseller with social commerce application Meesho sourcing unbranded clothing …

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